Carbon Neutral Broadband
What is Cerberus Net Zero Broadband?
All Internet usage creates carbon emissions. Cerberus Net Zero Broadband provides a simple way to calculate and offset those emissions. When you sign up for a Broadband Carbon Offset Plan, each month we will send you a statement by email. We then add the offset charge to your next invoice for the broadband service. All offset charges go directly and in full to Ecologi to pay for recognised and accredited Carbon Offset schemes.
It’s as simple as that. You are free to change your Broadband Carbon Offset Plan at any time via our NetCONNECT portal.
| Carbon Offset Plan | Description | Investment per Month | Carbon Impact |
|---|---|---|---|
| Climate Neutral (Net Zero) | We will offset carbon emissions for your connection and associated usage. | £1.00 + VAT | 100% Offset (Neutral) |
You can choose a Carbon Offset Plan for the following Cerberus broadband services:
Cerberus FTTP & Gfast Cerberus FTTC Cerberus ADSL2 Cerberus Bonded FTTC Cerberus Bonded ADSL
Why Offset?
While electricity grids still rely to a substantial extent on fossil fuel power, there is a limit to how much we can reduce emissions due to electricity usage. There are also other emissions that are currently hard to avoid; such as those from transport and heating and cooling. Cerberus Networks already works with Ecologi to offset our carbon emissions that cannot yet be eliminated.
However, in addition to emissions within our network which we already offset, there are emissions associated with the use of the Internet that are caused outside of our network. These are the emissions you can offset with Cerberus Net Zero Broadband.
Internet traffic uses electrical power by using network and computing equipment around the world. The traffic creates a demand for Internet capacity (i.e. the fixed installation of equipment) and also uses power when information is transmitted around the world using electrical or optical signals across wires and fibre optic cables.
By assessing the amount of carbon emitted by Internet usage on a monthly basis, we can offset that amount of carbon on your behalf, and more.
How are the figures calculated?
Using findings in recent research, we can assess the power consumption associated with Internet traffic.
Then we based an EU/USA average carbon intensity for electricity, we can calculate that emissions from Internet traffic.
Lastly we factor in the cost of offsetting CO2 emissions by Ecologi and their Carbon Reduction projects.
Using this model, you can offset the emissions associated with up to 2TB of Internet usage each month for £1.00+VAT.
However, by boosting your investment in offsets, you have the option offsetting more carbon than that emitted by your Internet usage, making a positive contribution to protecting the climate. What's more, if you do that, then Cerberus will match your contribution, doubling your impact.
Who is Ecologi?
Ecologi was initially founded by a group of environmentalists in Bristol, UK. They were frustrated that many of us are not able to contribute enough to the colossal climate problem.
It started in early 2019, when founder, Elliot Coad, was on his morning commute to work. He was buying a coffee just as he had done thousands of times before, and asked himself: How much climate action could I fund with the money for a coffee?
The answer led to a revelation – that the pocket change that billions of us have would not only be a significant upgrade to our own personal contributions to the crisis, but could also one day account for reducing half of the world’s emissions.
Ecologi invests funds into a broad range of projects that are able to evidence that they are reducing greenhouse gas emissions.
Each month Ecologi supports a range of carbon reduction projects that are certified at the very highest level by Gold Standard and equivalent. Our funding strategy is guided by our Climate Committee and follow the Project Drawdown framework.